<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Creators &amp; platforms | SIGNULL</title><link>https://signull.cc/creators/</link><description>Making things for an audience, and building a living around the work. We cover creator tools, content formats, platform changes and the business of publishing online.</description><item><title>How UGC creators make money without an audience</title><link>https://signull.cc/creators/how-ugc-creators-make-money-without-an-audience/</link><guid isPermaLink="true">https://signull.cc/creators/how-ugc-creators-make-money-without-an-audience/</guid><description>Influencers are paid partly for distribution. UGC creators can be paid for the creative itself — the video, the performance and the rights a brand needs to use it.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Influencers promoting gambling: rules, disclosures and responsibility</title><link>https://signull.cc/creators/influencers-promoting-gambling-rules-disclosures/</link><guid isPermaLink="true">https://signull.cc/creators/influencers-promoting-gambling-rules-disclosures/</guid><description>A gambling promotion has to clear more than an #ad disclosure. The operator, audience, creator, claims and platform all have to be allowed where the promotion is seen.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>What happens when influencers fail to disclose ads</title><link>https://signull.cc/creators/what-happens-when-influencers-fail-to-disclose-ads/</link><guid isPermaLink="true">https://signull.cc/creators/what-happens-when-influencers-fail-to-disclose-ads/</guid><description>Usually, nothing dramatic happens the second a sponsored post goes undisclosed. The risk compounds instead: platform limits, brand fallout, regulator warnings, public rulings and, in serious or repeated cases, monetary penalties.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Why creators launch their own products</title><link>https://signull.cc/creators/why-creators-launch-their-own-products/</link><guid isPermaLink="true">https://signull.cc/creators/why-creators-launch-their-own-products/</guid><description>A creator already has attention. Launching a product is an attempt to turn that attention into a business they can price, shape and carry beyond the next algorithm change.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>YouTube RPM vs CPM: what creators actually earn</title><link>https://signull.cc/creators/youtube-rpm-vs-cpm/</link><guid isPermaLink="true">https://signull.cc/creators/youtube-rpm-vs-cpm/</guid><description>CPM tells you what advertisers pay for ad inventory. RPM tells you how much YouTube revenue the creator actually earns per 1,000 views. They use different denominators, so one cannot be cleanly converted into the other.</description><pubDate>Sat, 10 Oct 2026 00:00:00 GMT</pubDate></item><item><title>AI UGC: where synthetic creators fit into advertising</title><link>https://signull.cc/creators/ai-ugc-synthetic-creators-advertising/</link><guid isPermaLink="true">https://signull.cc/creators/ai-ugc-synthetic-creators-advertising/</guid><description>Synthetic presenters can make creator-style ads faster and easier to multiply. What they cannot manufacture is a real customer experience.</description><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate></item><item><title>How much YouTube channels actually earn</title><link>https://signull.cc/creators/how-much-youtube-channels-earn/</link><guid isPermaLink="true">https://signull.cc/creators/how-much-youtube-channels-earn/</guid><description>A million views can produce hundreds or thousands of dollars. Format, revenue per view and the cost of making the videos decide what is left.</description><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>